The 2026 NFL Season kicks off on the 9th September when the Patriots travel to take on the Seahawks in a rematch of Superbowl LX.

We will soon be publishing our Outright tips for the upcoming 2026 Season. 

We're very proud of our American Football service, which was inducted in to the Smart Betting Club Hall of Fame in 2023.

*NEW* we have launched a NFL Only subscription
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Handsome profits from over 1,000 bets

Our NFL tipster joined us in 2023 and has amassed over £940 in profit to £5 stakes.

From 1143 published tips he's +188.26pts at 9% Return on Investment 

The jewel in the crown is the stunning performance on long term markets.

From 104 published Outright tips he has yielded +87.67pts profit at 57% ROI.

His week to week tips come on the most liquid markets - money line & point spread (/ match winner & handicap).

From 373 Money Line tips he has yielded +66.23pts profit at 11% ROI.

2025 NFL Season Review

The headline story from 2025 was one of heartbreak. Despite our Outright tips recording 5pts profit it was a frustrating case of what could have been.

We were on Broncos ew for the AFC at 16/1. They sailed through the season and secured the #1 seed. Their season was dealt a cruel blow as QB Bo Nix's season was ended against the Bills in the Divisional Round. They'd have been favoured against the Patriots in the AFC Championship game had he been healthy.

In the NFC we were on the Packers, who had the NFC North under control before injuries took hold. Their season ended when they blew a 21-6 fourth-quarter lead - and a 97% in-running win probability - against the Bears in the Wildcard round.

CLV

Tracking NFL performance year to year is generally a futile exercise as the sample size of bets is statistically irrelevant - so to combat this I have started tracking the closing line of our tips.

Soon I'll publish a guide to the Closing Line, how to beat it, what it tells us, and what Closing Line Value means. Videos are currently being posted on our twitter feed. 

Tracking performance against closing lines allows us to short-cut the short term volatility of results.

Any set of results is possible in the short term given the randomness involved in each game.

However, regularly beating the closing line, even in the short term, is a very reliable indicator of long term profits.

You need luck to win bets, but you need skill to beat the closing line.

In the 2025 season a stunning 91% of our tips beat the Closing Line. 

The average price of our selections was 2.79, with the average closing price 2.62.

Adjusting for bookmaker margin our expected ROI for the 2025 season was +3.2% ROI (this is Closing Line Value). 

While very impressive, this was actually below our lifetime ROI of +5% on match markets (1006 bets). 

The 2026 season starts next week;

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LW

Today is the last Sunday without Pro-Football till mid-February, and this morning we published our outright betting tips for the 2019 NFL season.

The marketing guys have christened the competition 'NFL 100' in honour of it being - you guessed it - the 100th season of NFL.

NFL Betting Tips - 2018 Season Review

Last season our tipster was tipping a little earlier in the week and it paid off with some fantastic results.

From 116 tips he returned 62pts profit at 26% ROI. That's over £307 profit to just £5 stakes. 

His match-day tips had a strike rate of 60% - an absolutely stunning performance given the average price of his selections was odds against (2.02).

His strongest selections once again proved the most fruitful. He had 21 '3pt' tips on the season, with 16 of them coming home as winners. 

Our Members have known for many seasons how lucrative our outright tips can be, and last year our tipster nailed the Bears in the NFC North at 9/1, and Ravens at 9/2 in the AFC North. It meant a profit on the annual outrights, despite heartbreak in both Championship games.

We were holding slips for Saints to win the NFC at 12/1 and Superbowl at 20/1. We also had Chiefs for the big dance at 6/1. No one here needs reminding that the both managed to lose as home favourites. What could have been!

Lifetime NFL Tips Update

Since our American Football tipster joined us in 2013 he has made £693.52 profit to £5 stakes, at a ROI of 12.5%. Stunning work from a sample of over 600 bets in such a highly liquid market.

He has made a profit every one of the six seasons he has been with us. 

His strongest markets are Outright tips (+54% ROI), Prop markets (+31% ROI) and Match Winner (+21%).

He specialises in outright underdog winners and his average price of match-day selections is odds against (2.04).

His lifetime strike rate is now 55% winners. (278W - 9P - 229L).

LW