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NFL Tips Profit Update – 2025 Season Review

Posted by Love Winners / Recent Results, Profit Updates, American Football Tips, LW Blog

The 2026 NFL Season kicks off on the 9th September when the Patriots travel to take on the Seahawks in a rematch of Superbowl LX.

We will soon be publishing our Outright tips for the upcoming 2026 Season.

We're very proud of our American Football service, which was inducted in to the Smart Betting Club Hall of Fame in 2023.

*NEW* we have launched a NFL Only subscription
Explore plans >

Handsome profits from over 1,000 bets

Our NFL tipster joined us in 2023 and has amassed over £940 in profit to £5 stakes.

From 1143 published tips he's +188.26pts at 9% Return on Investment

The jewel in the crown is the stunning performance on long term markets.

From 104 published Outright tips he has yielded +87.67pts profit at 57% ROI.

His week to week tips come on the most liquid markets - money line & point spread (/ match winner & handicap).

From 373 Money Line tips he has yielded +66.23pts profit at 11% ROI.

2025 NFL Season Review

The headline story from 2025 was one of heartbreak. Despite our Outright tips recording 5pts profit it was a frustrating case of what could have been.

We were on Broncos ew for the AFC at 16/1. They sailed through the season and secured the #1 seed. Their season was dealt a cruel blow as QB Bo Nix's season was ended against the Bills in the Divisional Round. They'd have been favoured against the Patriots in the AFC Championship game had he been healthy.

In the NFC we were on the Packers, who had the NFC North under control before injuries took hold. Their season ended when they blew a 21-6 fourth-quarter lead - and a 97% in-running win probability - against the Bears in the Wildcard round.

CLV

Tracking NFL performance year to year is generally a futile exercise as the sample size of bets is statistically irrelevant - so to combat this I have started tracking the closing line of our tips.

Soon I'll publish a guide to the Closing Line, how to beat it, what it tells us, and what Closing Line Value means. Videos are currently being posted on our twitter feed.

Tracking performance against closing lines allows us to short-cut the short term volatility of results.

Any set of results is possible in the short term given the randomness involved in each game.

However, regularly beating the closing line, even in the short term, is a very reliable indicator of long term profits.

You need luck to win bets, but you need skill to beat the closing line.

In the 2025 season a stunning 91% of our tips beat the Closing Line.

The average price of our selections was 2.79, with the average closing price 2.62.

Adjusting for bookmaker margin our expected ROI for the 2025 season was +3.2% ROI (this is Closing Line Value).

While very impressive, this was actually below our lifetime ROI of +5% on match markets (1006 bets).

The 2026 season starts next week;

> Become a Member today >

16
Jun

Royal Ascot – Premium Antepost Tips (Now Free)

Posted by Love Winners / Horse Racing Tips

Tuesday
4.20pm (St James's Palace) - Royal Scotsman 1pt ew at 14/1 (Boyles)

Wednesday
4.20pm (Prince Of Wales's Stakes) - Adayar 2pts win at 9/4 (Coral)

Total Stake = 4pts

16
Jan

Rugby League Profit Update: 2022 Season Review

Posted by Love Winners / Recent Results, Profit Updates, LW Blog, Rugby League & Union Tips

To view our latest Elite Rugby Betting Tips you'll need to log in or sign up.

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2020 (+£6,275 at +25%) and 2021 (+£6,285 at +23%) were always going to be tricky years to follow - especially once variance struck us down at the start of the Super League season.

We had one winner from our opening 15 tips, but the team kept their cool and finished the season strongly.

By the time the dust had settled on the World Cup we had accumulated +£2,815 in profit (to £50 bets) at +12%, cementing an eighth consecutive winning season.

That's in line with our lifetime PnL of +£30,054 at +12%, but below our three-year PnL of +£15,374 at +20%.

Rugby League - 2022 Season Review

Even after the opening run of bad luck, our key markets still performed well.

The team had below average NRL & Super League seasons, but absolutely smashed rep footy all year long, from the Maori's winning the pre-season All-Stars for us as underdogs, right through to the World Cup final.

To get a more reliable data set we've looked back over the last three seasons.

Rugby League - Last Three Seasons

And you can see this paints a much clearer picture of how the mini-blips and losing runs balance against the general trend of consistent & relentless profits.

This table highlights where we have been making our profits. The 'Outright' (above) and 'ESL' (Super League - below) numbers are boosted given we landed Man of Steel winners at 40/1 and 25/1.

Looking at our main markets; Handicap, Totals, Money Line (Match Winner) you can see really solid and consistent performance on markets with very high liquidity.

Intuitively, 25/1 and 40/1 winners would skew results, but digging deeper reveals that profits have come across the board on Super League.

Become a Rugby League Member

We've just launched a Rugby League Season subscription - which runs from the first RL tips of the season, right through to the last, whenever they may fall.

The League season is normally about 40 weeks, fluctuating slightly with international fixtures.

Rugby League Members will receive tips for the entire Elite Rugby service (Union & League) during their Membership.

It works out at about £15 per week, so is cheaper than our Quarterly sub, and renews annually.

LEARN MORE JOIN NOW

If you have sent money and are logged in but still can't view our Elite Rugby tips then get in touch and we'll get your access resolved as soon as possible.

Love Winners